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This is a safe, natural RETINOL Serum. The patented Retinol™ complex utilizes the properties of Dead Sea Algae, Minerals and Plants. Other ingredients include Niacinamide (Vitamin B3) and the Ahava Osmoter™ patented complex. Reduces discoloration of the skin and reduces the look of fine lines and wrinkles. It accelerates skin renewal for a smoother and more even skin tone. The color is ORANGE, as it's rich in Beta Carotene (the color of carrots). For best results layer the Retinol Cream on top. $85.00 (1 oz.)